Erno Rubik - the inventor of the Rubiks Cube - inspires us with what he has learned in a lifetime of creating, curiosity and discovery. As a child, Erno Rubik became obsessed with puzzles of all kinds. To him, they were not just games - they were challenges that captured his imagination, creativity and perseverance. Rubiks own puzzle went on to be solved by millions worldwide, becoming one of the best- selling toys of all time. In Cubed, he tells us the story of the unexpected and unprecedented rise of the Cube for the very first time - and makes a case for why rediscovering our playfulness and inner curiosity holds the key to creative thinking.